LOTR Online boss talks gold-farming

LOTR Online boss talks lotro gold-farmingTurbine executive producer Jeffrey Steefel believes MMO business models will change in the next five years toaccommodate using real-life money to buy in-game currency and items.Steefel was talking to Eurogamer in an exclusive interview, and while Lord of The Rings Online doesn't tolerate the"secondary market" just yet, he said his team would pay attention to developments in that area.Advertisement"The 'secondary market' is a huge topic of conversation across the industry, and we're watching it really closely,"Steefel told Eurogamer. "Our position is pretty straightforward right now. Our responsibility is to the subscribersof the game, to deliver to them the experience they expect. So we certainly do not support people farming or takingadvantage of the system in that way. It's against our Terms of Service and we do try and enforce that.""But, we all know that something will happen in the next two to five years to business models in general, so we'repaying attention to what's going on; watching what's going on with Sony Station whose servers support and managethis."Traditionally the "secondary market" works by players of an MMORPG going to a website like IGE.com, finding the gameand server they play on, checking the availability of currency or items, then buying them using real-life cash.They'll then have the money or bits and pieces delivered to them in-game by an anonymous source.A no-tolerance policy to "gold farming" is fairly common, and account suspensions or bans are well-documented inboth Final Fantasy XI and World of Warcraft. But Sony Online Entertainment is treading new ground with its first-party auction house called the Station Exchange, which gives EverQuest II players the option to "legally" purchasein-game assets. It gives SOE the opportunity to manage and moderate what goes on, as well as provide a secure andtrustworthy service.It begs the age old question of shouldn't some people be allowed to buy in-game clobber if they simply don't have asmuch time to pour into it as others? What about freedom of choice, etc?"That's the endless philosophical discussion," Steefel continues. "If I can find a way for every type of person inmy game to play the way they want to without adversely affecting anyone else, then that's win, win, win. And that'swhat we'll try to figure out."Look out for our full interview with Jeffrey Steefel on Eurogamer later this week.

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LOTRO is the Selling PC Game Across North America and Europe

LOTRO is the Selling PC Game Across North America and Europe

WESTWOOD, MA and CHICAGO, IL - May 10, 2007 - Today, Turbine, Inc., Midway Games Inc. and Codemasters Online Gaming announced that TheLord of the Rings Online(TM): Shadows of Angmar(TM) is the #1 selling PC title across North America and Europe based on the most recent industry reports. The Lord of the Rings Online has outsold all other PC games across North America, Germany, United Kingdom and France according to data from NPD (NA), Chart-Track (UK), GfK (France) and Media Control (Germany).

In addition to soaring sales, The Lord of the Rings Online (LOTRO Lotro gold) has been enthusiastically received by gaming critics around the globe:

The New York Times proclaimedLOTRO as "a major achievement of interactive storytelling, the first game truly worthy of the 'Lord of the Rings' franchise and a must-play for just about anyone with an interest in Tolkien or the future of online entertainment."

GameSpy awarded the game its prestigious Editor's Choice award with 4.5 out of 5 stars.

Computer and Video Games, a leading UK gaming site, rated the game a 9.2 out of 10 and said "LOTRO gold presents a stunning and evocative world of Tolkien magic to explore."

GameDaily, a leading US gaming site, rated the game a 9 out of 10 and calls the game "a hot contender for PC game of the year."

"This outstanding start sets the stage for a bright future," said Jeffrey Anderson, president and CEO of Turbine, Inc. "This is only the beginning as we embark on an incredible journey with our players to expand the world of Middle-earth with the release of regular content updates."

"Following the most successful North American pre-order program in Midway's history, The Lord of the Rings Online is off to a great start," said Steve Allison, chief marketing officer, Midway. "As the positive reports and reviews continue to come in, gamers are settling into the game and experiencing Middle-earth as never before."

"The fabulous response from consumers and the media has been overwhelming," said David Solari, Vice President and General Manager of Codemasters Online Gaming. "It's been a great launch, but it's only the beginning for us. We look forward to rapid growth and welcoming thousands more to Middle-Earth!"

The Lord of the Rings Online delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the quaint surroundings of the Shire to Angmar, the vile kingdom of the Witch-king, players will experience the world of Middle-earth as never before. For more information about The Lord of the Rings Online, please visit www.lotro.com or www.lotro-europe.com.

Explore Middle-earth: Woodhall

The sleepy little hobbit-village of Woodhall lies within the forested arms of Woody End in the Eastfarthing of the Shire. Tucked away well off the Stock Road as it is, Woodhall

sees little traffic. Gossip tends to be a favorite pastime for the hobbits who dwell here, and travelers may want to avoid the occasional nosey hobbit if they find themselves

passing through.



While the village of Woodhall is relatively small and unimportant, the wooded hills it rests beneath are another matter. Overlooking the village is a wide, green clearing within

the forest where the trees form a sort of hall, complete with pillars and canopy. It is rumored that sometimes Elves can be seen traveling through Woody End and that their

lights can be seen hanging in the boughs of the clearing some evenings.

The clearing above Woodhall is where The Elf-company of Gildor Inglorion took Frodo Baggins and his companions after startling away the Black Rider who was hunting them in The

Fellowship of the Ring. Who can say what players of The Lord of the Rings: Shadows of Angmar will find in the encampment

above Woodhall?

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Characters of Middle-earth: Gildor Inglorion

Characters of Middle-earth: Gildor Inglorion
[19-Jun-2007]
The noble and respected Gildor Inglorion of the House of Finrod is one of the eldest of the Elves yet remaining in Middle-earth, though his strong, youthful appearance may be deceiving. He now makes his home in the House of Elrond in Rivendell, but he can often be found in the wilds of Middle-earth with a small band of elves under his command. Gildor keeps a watchful eye over the hobbits of the Shire and the other peaceful communities, his keen eyes watching the movements of those that dwell in the darkness and shadows. Gildor is an Elf of much wisdom and immeasurable skill with blade and bow. He has elected to stay in Middle-earth with Elrond and the others, though many of their kin have long since departed across the sea from the Grey Havens.





(Click for larger image)



Though Gildor has a rich history dating back over the centuries of Middle-earth's past, he is perhaps best known as the leader of the band of Elves which frightened away one of the dreaded Black Riders from Frodo and company in the pages of The Fellowship of the Ring. In so doing, Gildor saved the hobbits, welcoming them into the Elf-camp near Woodhall and allowing the companions some much-needed rest.



Gildor and his company are magnificently arrayed, even when on simple patrol, and seem to shimmer with the beauty of moonlight when they move. Wanderers in the lands of Eriador may travel with some degree of comfort, knowing that Gildor and the powerful Elves from Rivendell in the east are watchful over the movements of the Enemy.



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